Why FoxSignal Exists

Modern e-commerce brands are investing heavily in AI tools, but most lack structured oversight. Attribution is fragmented, reporting is dense, and new technologies are adopted faster than teams can operationalize them.

FoxSignal was founded by three operators who spent years inside these systems — managing agency performance, building AI tools, and working directly with brands. We built the intelligence layer we wished existed: structured, prioritized, and human-led.

The Founders

Veronica Gelman

15+ years working inside e-commerce agencies and SaaS platforms, leading growth strategy for scaling brands. Has worked closely with performance teams navigating attribution complexity, platform migrations, and conversion challenges tied directly to revenue outcomes.

Currently building her own DTC brand, bringing first-hand operator perspective to how AI systems should support real execution and measurable growth.

Tony Castillo

Years of experience in SEO and paid media working directly with brands to drive measurable growth inside agency environments. Builder of advanced AI-driven search tooling focused on how brands appear across emerging AI and LLM search platforms.

Creator of FoxSignal’s AI visibility engine, designed to help brands understand and improve their presence across AI-driven search environments.

Albert Liu

Extensive experience across agencies, brands, and SaaS platforms working directly with performance teams and technology partners. Has led growth initiatives, integrated complex marketing technology stacks, and helped brands navigate platform transitions and scaling challenges.

Brings a practical, systems-focused approach to making performance infrastructure work inside real organizations.

FoxSignal was built from years spent inside the e-commerce ecosystem — across agencies, brands, SaaS platforms, and performance teams. That cross-sectional experience shapes how we evaluate AI technologies, structure intelligence systems, and prioritize execution.

Revenue Accountability

We’ve operated inside environments where performance isn’t theoretical — it’s tied directly to measurable business outcomes.

Experienced Operators

We understand how brands operate under pressure — balancing growth targets, attribution gaps, limited bandwidth, and constant platform changes.

Platform & Technology Insight

We’ve worked alongside SaaS providers and understand how performance systems are built, integrated, and maintained behind the scenes.

Making Systems Work

We’ve seen where tool stack breaks down inside real teams and how to structure them so they actually support execution.

Deep Ecosystem Experience

We’ve Worked Inside the Messy Middle.

FoxSignal was built from firsthand experience inside modern e-commerce performance infrastructure — not from theory. We bring structure to AI because we’ve operated inside the complexity ourselves.